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VICE PRESIDENT, CMP MEDIA/UNITED BUSINESS MEDIA 1991 – 2006

Vice President/Customer Solutions, CMP Custom Integrated Marketing Solutions Group Member of the corporate marketing team that reengineered CMP’s traditional media business into a multi-channel, custom marketing services organization. Created integrated marketing and promotion programs for CMP’s largest clients including Microsoft and Intel. Programs included live and digital events; print and digital media Managed large projects from concept through sales and execution, including award winning programs for Microsoft Developed and implemented go-to-market strategies for digital custom content and database marketing services Vice President/Group Director, Miller Freeman/CMP Media Led a $25 million worldwide business unit of print, live event, and digital products serving software developers. Responsible for directing content development, audience recruitment, ad sales, marketing, and strategic planning. Delivered consistent annual revenue growth. Provided on-going development and..Read More

VICE PRESIDENT OF MARKETING, PRECLICK 2006 – 2008

Marketing leader of a software start-up. Responsibilities included business development, marketing and product management for a suite of digital photo-related products. More than doubled sales of add-in software through direct to consumer channels Developed programs to boost digital photo software ROI for white-label clients, including Wal-Mart, Costco, Hewlett Packard/Snapfish and Walgreens Participated in investor fund-raising presentations Supported a timely, and successful exit from the business by investors

SENIOR VICE PRESIDENT AUDIENCE MARKETING, ZIFF DAVIS ENTERPRISE 2008-2012

Senior executive responsible for all audience marketing activities supporting live events, digital events, research, media, and digital products including email marketing, tele-recruitment, organic, SEO, SEM, Social. Member of the company’s Executive Management Committee Responsible for the revenue performance of 35 live conference events, 350 digital events, and 600 lead generation programs annually, representing two-thirds of the company’s revenue Increased audience reach and engagement across all lines of business Launched the company’s highly targeted lead gen programs: competitive kill programs, installed base targeting, influencer network marketing, account-based marketing, channel partner recruitment, and named account recruitment Instrumental in landing new and significant incremental business from Microsoft, Intel, IBM, SAP, CA, Dell, Citrix, and VMware Led a team of high-performance marketing managers who: Re-engineered the live event recruitment..Read More

VICE PRESIDENT/MARKET DEVELOPMENT & AUDIENCE INSIGHTS, ALM 2015 – 2016

Executive with primary responsibility for developing new live event, digital media, and data products opportunities resulting from the merger of Summit Professional Networks and ALM. Brands supported include: Law.com, PropertyCasualty360.com, ThinkAdvisor.com, BenefitsPro.com, LifeHealthPro.com, and LegalTechNews.com. Orchestrate functions in a matrixed organization to launch new products. Responsible for product planning and development; requirements development, marketing strategy. Accountable for building a pipeline of new revenue streams Collaborated with sales, marketing, and content experts drafted to launch new products Re-launched the cyberSecure conference: developed go-to-market strategy, conference program, and audience recruitment strategy generating a 10X increase in YOY revenue Directed the company’s engagement programs among senior IT decision makers Launched an strategic initiative to expand editorial coverage of disruptive innovation in Insurance and Financial Services

VICE PRESIDENT CONTENT, EDITOR-IN-CHIEF REGULATED MARKETS, ALM 2017-2019

Responsible for setting and implementing content strategy for a family of market-leading Insurance and Financial Services web portals and their associated conferences and magazines. Executive leader of a national newsroom with bureaus and journalists throughout the United States covering Insurance, Financial Services and Commercial Real Estate Set the daily, weekly and monthly content strategy for each web site in conjunction with a team of senior newsroom leaders Introduced an Agile Journalism framework to the newsroom supported by audience data and analytics Successfully led innovations in reporting and interactive journalism

Vice President Product & Data Strategy, ALM 2019 – 2021

Senior executive responsible for developing and implementing the company’s strategy for monetizing data across all lines of business; and overseeing the company’s product management team. Responsible for partnering with business leaders to maximize revenue growth from the company’s existing product and marketing data assets Directly supported 40% YOY revenue growth from Marketing Services (lead generation, account-based marketing, audience extension, programmatic & display advertising) Increased ALM’s addressable email marketing universe by an average of 15% — as much as 30% in some market segments over 18 months Developed new audience segments, making ALM competitive in segments including Private Client/Family Office, Independent Investment Advisory, Personal Injury Law, Architect of the company’s enterprise data strategy, combining customer attribute and engagement data with data that resides in ALM’s intelligence..Read More

CHIEF AUDIENCE OFFICER/SENIOR VICE PRESIDENT, SUMMIT PROFESSIONAL NETWORKS 2012 – 2015

Responsible for customer acquisition, retention and monetization, across all lines of business. Member of the executive team recruited to facilitate a profitable exit by Private Equity Provided leadership for essential marketing functions: o Audience acquisition teams responsible for advertising-supported media, paid products, live events and digital events o Partner marketing teams responsible for 3rd-party lead generation o Marketing operations, including marketing automation, data and analytics Accountable for delivering revenue growth through audience monetization via live and digital events, lead generation and paid products Operating responsibility for the internal agency function responsible for 125+ partner marketing programs annually Developed audience recruitment strategies for custom marketing services programs Consistently delivered revenue growth and over budget P&L performance Architected and led deployment and integration of the company’s marketing..Read More