Peter Westerman

Vice President/Customer Solutions, CMP Custom Integrated Marketing Solutions Group

• Member of the corporate marketing team that reengineered CMP’s traditional media business into a multi-channel, custom marketing services organization.
• Created integrated marketing and promotion programs for CMP’s largest clients including Microsoft and Intel. Programs included live and digital events; print and digital media
• Managed large projects from concept through sales and execution, including award winning programs for Microsoft
• Developed and implemented go-to-market strategies for digital custom content and database marketing services

Vice President/Group Director, Miller Freeman/CMP Media

• Led a $25 million worldwide business unit of print, live event, and digital products serving software developers. Responsible for directing content development, audience recruitment, ad sales, marketing, and strategic planning. Delivered consistent annual revenue growth.
• Provided on-going development and leadership for a team of 65 sales, marketing and content professionals
• Integrated previously autonomous print, digital and live events groups, into a unified team
• Early leader and innovator in the company’s on-line strategy. Developed the company’s first profitable digital media business
• Launched CMP’s first internet-based video broadcasting product
• Led senior-level sales meetings representing CMP’s software-focused market positions in live events and print with strategic partners, including IBM, CA, Microsoft and Intel

Publisher, Dr. Dobb’s Journal

• Successfully led DDJ to be the fast-growing computer trade magazine in ad pages in 1998 as measured by CPAR
• Developed a successful digital product strategy including webcasts, e-commerce, and publishing
• Developed profitable advertising and reader-driven product line extensions

Publisher, Microsoft Systems Journal (Now MSDN Magazine)

• Key member of the team that built MSJ into one of the most successful technical journals in history
• Successfully managed a multi-year strategic partnership with Microsoft to produce their flagship technical journal for software developers. A key component of their strategy to build an eco-system of applications for Windows
• Worked closely with Microsoft to use MSJ as a vehicle driving growth of the Microsoft Developer Network