Peter Westerman

Responsible for customer acquisition, retention and monetization, across all lines of business.

• Member of the executive team recruited to facilitate a profitable exit by Private Equity
• Provided leadership for essential marketing functions:

o Audience acquisition teams responsible for advertising-supported media, paid products, live events and digital events

o Partner marketing teams responsible for 3^rd-party lead generation

o Marketing operations, including marketing automation, data and analytics

• Accountable for delivering revenue growth through audience monetization via live and digital events, lead generation and paid products
• Operating responsibility for the internal agency function responsible for 125+ partner marketing programs annually
• Developed audience recruitment strategies for custom marketing services programs
• Consistently delivered revenue growth and over budget P&L performance
• Architected and led deployment and integration of the company’s marketing database and analytics platforms (Tableau, Marketo, Internal Data Warehouse)