CHIEF AUDIENCE OFFICER/SENIOR VICE PRESIDENT, SUMMIT PROFESSIONAL NETWORKS 2012 – 2015

Responsible for customer acquisition, retention and monetization, across all lines of business.

  • Member of the executive team recruited to facilitate a profitable exit by Private Equity
  • Provided leadership for essential marketing functions:

o Audience acquisition teams responsible for advertising-supported media, paid products, live events and digital events

o Partner marketing teams responsible for 3rd-party lead generation

o Marketing operations, including marketing automation, data and analytics

  • Accountable for delivering revenue growth through audience monetization via live and digital events, lead generation and paid products
  • Operating responsibility for the internal agency function responsible for 125+ partner marketing programs annually
  • Developed audience recruitment strategies for custom marketing services programs
  • Consistently delivered revenue growth and over budget P&L performance
  • Architected and led deployment and integration of the company‚Äôs marketing database and analytics platforms (Tableau, Marketo, Internal Data Warehouse)