image
Peter Westerman

Vice President Product & Data Strategy, ALM 2019 – 2021

Senior executive responsible for developing and implementing the company’s strategy for monetizing data across all lines of business; and overseeing the company’s product management team.

  • Responsible for partnering with business leaders to maximize revenue growth from the company’s existing product and marketing data assets
    • Directly supported 40% YOY revenue growth from Marketing Services (lead generation, account-based marketing, audience extension, programmatic & display advertising)
  • Increased ALM’s addressable email marketing universe by an average of 15% — as much as 30% in some market segments over 18 months
  • Developed new audience segments, making ALM competitive in segments including Private Client/Family Office, Independent Investment Advisory, Personal Injury Law,
  • Architect of the company’s enterprise data strategy, combining customer attribute and engagement data with data that resides in ALM’s intelligence products, creating sophisticated user profiles for use by of the company’s lines of business
  • Leader of ALM’s Global Technology Solutions Product Management team.