Peter Westerman

Responsible for setting and implementing content strategy for a family of market-leading Insurance and Financial Services web portals and their associated conferences and magazines.

• Executive leader of a national newsroom with bureaus and journalists throughout the United States covering Insurance, Financial Services and Commercial Real Estate
• Set the daily, weekly and monthly content strategy for each web site in conjunction with a team of senior newsroom leaders
• Introduced an Agile Journalism framework to the newsroom supported by audience data and analytics
• Successfully led innovations in reporting and interactive journalism