Executive with primary responsibility for developing new live event, digital media, and data products opportunities resulting from the merger of Summit Professional Networks and ALM. Brands supported include: Law.com, PropertyCasualty360.com, ThinkAdvisor.com, BenefitsPro.com, LifeHealthPro.com, and LegalTechNews.com. Orchestrate functions in a matrixed organization to launch new products.
- Responsible for product planning and development; requirements development, marketing strategy.
- Accountable for building a pipeline of new revenue streams
- Collaborated with sales, marketing, and content experts drafted to launch new products
- Re-launched the cyberSecure conference: developed go-to-market strategy, conference program, and audience recruitment strategy generating a 10X increase in YOY revenue
- Directed the company’s engagement programs among senior IT decision makers
- Launched an strategic initiative to expand editorial coverage of disruptive innovation in Insurance and Financial Services