Peter Westerman

Senior executive responsible for all audience marketing activities supporting live events, digital events, research, media, and digital products including email marketing, tele-recruitment, organic, SEO, SEM, Social.

• Member of the company’s Executive Management Committee
• Responsible for the revenue performance of 35 live conference events, 350 digital events, and 600 lead generation programs annually, representing two-thirds of the company’s revenue
• Increased audience reach and engagement across all lines of business
• Launched the company’s highly targeted lead gen programs: competitive kill programs, installed base targeting, influencer network marketing, account-based marketing, channel partner recruitment, and named account recruitment
• Instrumental in landing new and significant incremental business from Microsoft, Intel, IBM, SAP, CA, Dell, Citrix, and VMware
• Led a team of high-performance marketing managers who:
  • Re-engineered the live event recruitment process, lowering costs and increasing show rates through email, tele-recruitment, organic, and social media
  • Increased customer satisfaction in all measured channels
  • Increased email marketing performance by 35%
  • Increased call center conversion efficiency by 50%, reducing cost and increasing profitability